What comes next?
Last week, I attended my nephew’s high school graduation.
Like most graduations, it was filled with excitement. Proud parents took pictures. Grandparents fought back tears. Friends celebrated together. And at the end, hundreds of caps flew into the air.
As I watched those students celebrate, I found myself thinking about a question that probably crosses the minds of a lot of people in Northeast Michigan.
What comes next?
Not just for my nephew, but for all of those graduates.
Will they stay here?
Will they find careers here and be able to build a life here?
Will they leave for college, military service, or training and eventually come back?
Or will they join the long list of young people who leave Northeast Michigan and never return?
Those aren’t new questions. In fact, they’ve been part of conversations in our communities for decades.
Recently, we’ve spent a lot of time talking about development. Some of those conversations have been productive. Some have been passionate. A few have become divisive.
That’s understandable. When people care deeply about their community, they’re going to have strong opinions about its future.
But sometimes I think we get so focused on debating individual projects that we lose sight of the bigger question.
What kind of community do we want to become?
That’s a question I think about often in my role. I have the opportunity to meet with business owners, educators, local officials, developers, and residents throughout Northeast Michigan. Whether I’m meeting with a manufacturer in Alpena, a small business owner in Rogers City, or local leaders in Onaway, I hear many of the same concerns: housing, workforce, and creating opportunities for the next generation.
While people may not always agree on the solutions, I find they usually agree on one thing: they want their communities to be places where their children and grandchildren can succeed.
Development is about opportunity
For me, development has never really been about buildings.
When people ask me what economic development means, my answer is usually pretty simple: it’s about creating opportunity.
Opportunity for graduates, families, entrepreneurs, and retirees to build the lives they want right here in Northeast Michigan.
For a young person graduating from high school, opportunity may mean finding a good-paying job close to home rather than feeling they have to leave Northeast Michigan to build a career. For a young family, it may mean being able to purchase a home they can afford. For a small business owner, it may mean having access to customers, workers, financing, or infrastructure that allows their company to grow. For retirees, it may mean having access to quality healthcare, housing options, and community amenities that allow them to continue living in the place they love.
Too often, when people hear the word “development,” they picture cranes, construction sites, or large projects. Those things can certainly be part of development, but they are not the whole story.
Development is ultimately about creating the conditions that help people succeed.
Sometimes that means investing in infrastructure, workforce training, housing, or helping entrepreneurs turn ideas into businesses that create jobs.
The most successful communities understand that development is rarely defined by a single project or announcement. It is the steady work of building a community where businesses can grow, families can put down roots, and young people have reasons to stay–or reasons to come back home after they’ve left.
The numbers behind the conversation
While development is ultimately about people, data can help us better understand the challenges we face.
Take housing as an example.
A recent regional housing study found that Northeast Michigan needs nearly 11,000 additional housing units to meet current and future demand. At the same time, available housing remains limited, home prices have risen significantly over the past several years, and employers across multiple industries continue to report difficulty attracting and retaining workers.
Those challenges are connected.
When workers cannot find housing they can afford, businesses struggle to fill positions. When businesses struggle to fill positions, growth slows. When growth slows, opportunities become more limited for the next generation.
Housing is only one example. Across our region, employers continue to search for skilled workers. Communities are working to maintain and improve infrastructure. Small businesses are adapting to changing markets and economic conditions.
These challenges aren’t unique to Northeast Michigan. Communities across Michigan–and across the country–are working to address many of the same issues.
The encouraging part is that our region is not standing still.
Businesses continue to invest, schools are expanding career and technical education programs, entrepreneurs are launching new ventures, and communities are working together to address housing and workforce challenges.
Progress rarely generates the same attention as controversy, but it is happening every day.
It happens when a business hires a new employee. When a student earns an industry certification. When a family purchases their first home. When a downtown storefront lights up again after sitting vacant. When an entrepreneur decides to take a chance on an idea.
Asking good questions
That doesn’t mean every project is the right project.
In fact, one of the healthiest things a community can do is ask good questions.
Supporting development does not mean supporting every proposal that comes along. Likewise, questioning a proposal does not mean someone is against progress.
Every project should be evaluated on its own merits.
Will it create jobs?
Will it strengthen the local tax base?
How will it affect public services and infrastructure?
Does it align with the long-term vision residents have for their community?
What are the potential risks or unintended consequences?
Those are not obstacles to development. They are part of responsible development.
Residents deserve opportunities to learn about projects, ask questions, and express concerns. Elected officials have the responsibility to weigh those perspectives alongside facts, financial realities, legal requirements, and long-term community goals.
That process isn’t always easy, and it doesn’t always produce unanimous agreement. But it is an important part of how communities shape their future.
How we have the conversation matters
We live in a time when it is easy to share an opinion instantly.
Social media has given everyone a voice and expanded conversations that once took place only in public meetings or around kitchen tables.
But sometimes the speed of those conversations can make it harder to listen.
Reasonable people can look at the same proposal and come to different conclusions. One person may focus on economic opportunities. Another may focus on environmental concerns. Someone else may worry about infrastructure, public services, or community character.
Those viewpoints are all valid parts of the conversation.
The strongest communities are not the ones where everyone agrees. They are the ones where people can disagree respectfully while remaining committed to the same goal: building a better future for the place they call home.
Respectful discussion does not require agreement. It requires a willingness to listen, ask questions, and recognize that most people involved care deeply about the future of their community.
Looking ahead
As our region continues to evolve, conversations about development will continue as well.
Some projects will move forward. Others will not.
That’s how the process is supposed to work.
The real measure of success isn’t whether a particular project is approved or denied. The real measure of success is whether we are creating opportunities for the people who call Northeast Michigan home.
Can our businesses find the workers they need?
Can families find homes they can afford?
Can entrepreneurs turn ideas into successful businesses?
Can our communities remain vibrant places where people want to live, work, and invest?
And perhaps most importantly, can the students throwing their caps into the air this spring see a future for themselves here?
Those are the questions that matter most.
The next time I attend a graduation, I hope the question isn’t whether our young people can find opportunities here.
I hope the question is which opportunity they’ll choose.
That’s the future worth building toward.
About the author
Lenny Avery serves as Executive Director of Target Huron Economic Development Corporation. He works with communities across Northeast Michigan on housing, workforce, small business, and economic development initiatives. A resident of Northeast Michigan, he believes Northeast Michigan’s greatest asset has always been its people and its strong sense of community.




