Northeast Michigan businesses all have a great story to tell, and The News’ annual Best of the Best contest getting underway this month offers one of the best ways for those businesses to tell that story.

The contest, through which readers of The Alpena News vote to pick their favorite business in a number of categories, has consistently been one of the most popular programs The News offers, with scores of getting in their votes to support their favorite establishments.

This year’s Best of the Best will be even better, with a new digital format making easier than ever for readers to get in and vote and to spread the word through social media.

And that means more opportunity for businesses to tell their story through advertising to some of the biggest audiences The News will have all year.

Through the new setup, businesses advertise to encourage readers to support them in the contest, and those digital ads can take readers to businesses’ websites or social media pages for readers to get more information about the services those businesses offer, the great people who make those services possible, and the business’ great history.

We encourage every business to reach out to our advertising department at 989-354-3111 and talk about how they can get their story out there.