Families gather at the Alpena Christmas tree in Culligan Plaza to snap photos of a beloved annual tradition.

The deadline to register for this year’s Bolenz Jewelry Holiday Parade is today at 5 p.m. The parade begins at 5:30 p.m. on Friday. Starting at the Annex building parking lot at the corner of Chisholm Street and 9th Avenue, the parade will travel down Chisholm Street, turn left onto 2nd Avenue, right onto Water Street, and will end in the parking lot behind City Hall.

Registration forms are available at the chamber office at 235 W. Chisholm Street or at www.alpenachamber.com. Completed forms must be turned in by 5 p.m. today. Late registrations will not be accepted. Entries without registration will not be allowed in the parade.

Entries should reflect Christmas/holiday ideas, but from there, let your imagination take over. Entries will be judged on originality, overall appearance, and lighting effort extended. Holiday music is highly encouraged. Winners will be announced via social media that evening and in the press on Saturday. Entries will compete for trophies and cash prizes in both categories, Commercial and Non-Commercial (1st = $200; 2nd = $150; 3rd = $100). If you have questions, contact the chamber at 989-354-4181.