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LANSING - The Michigan Department of Health and Human Services (MDHHS) announced on Tuesday in a press release that families participating in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) are now able to shop with their WIC benefits online at Meijer stores.
"WIC beneficiaries were already able to use their WIC cards for in-store shopping at Meijer and offering online shopping will make it even easier for families to buy healthy foods," Amy Epkey, MDHHS acting director, said in the release. "MDHHS is committed to helping residents put food on the table for their families."
"We are excited to offer this new service to our clients," Michigan WIC Director Christina Herring, said in the release. "We are continuously looking for ways to improve the WIC shopping experience. Online shopping will allow our WIC families to more easily and quickly access healthy foods while juggling the demands of their everyday life."
Online shopping will be available at all 122 Meijer stores in Michigan where WIC clients can choose between curbside pickup or home delivery, according to the release. Clients can shop for WIC foods using their WIC card and non-WIC foods using a different payment method in the same transaction. Meijer is also offering free home delivery.
"As a family-owned company, Meijer understands how important it is to make shopping for healthy, everyday foods easy for all families," Don Sanderson, chief merchandising and marketing officer at Meijer, said in the release. "We are proud to be the first retailer to offer this in Michigan, building on our legacy of improving accessibility to customers in Michigan."
The release stated that the Michigan WIC Program serves more than 187,000 women, infants, and children each month by providing healthy foods, nutrition education and counseling, breastfeeding promotion and support, and referrals to other programs and resources.
Michigan WIC plans to expand online shopping to other retailers in the future, according to MDHHS. This initiative is made possible through collaboration with Meijer and eWIC processor Fidelity National Information Services / Central Data Processing. Funding from the 2023 WIC Modernization Grant has enabled the launch of this project.
To learn more about the WIC Program, visit Michigan.gov/wic.