According to a Monday AAA press release, speeding is just as “deadly” as drunk driving.

AAA is running a “Crashes Hit Different” campaign that aims to change public perception and highlight the real consequences of excessive speed.

The press release cites National Highway Traffic Safety Administration (NHTSA) data that reports drunk driving accounted for 30% of traffic fatalities while speeding was responsible for 29% of traffic fatalities.

According to AAA, the similar figures demonstrate how speeding is just as lethal as driving under the influence.

“Drunk driving is universally condemned, and rightly so,” Adrienne Woodland, spokeswoman for AAA-The Auto Club Group, said in the release. “Yet despite posing similar risks, speeding remains socially acceptable. That’s a dangerous double standard. It’s time we treat speeding with the same urgency and accountability as impaired driving. Both are equally deadly and just as preventable.”

AAA states that similar risks of speeding and drunk driving include impaired reaction time, heightened crash risk, and preventable injuries and fatalities.

According to an AAA survey, 69% of those asked admitted driving over the speed limit and 68% blamed “keeping up with traffic” as a justification for speeding. In addition to the aforementioned data, 27% also said “a few mph over doesn’t count” and 80% agreed speeding increases the chances of severe injury or death

The press release states that speeding shortens reaction time, increases crash force, and contributes to 40,000 traffic deaths each year nationwide. To combat those statistics, AAA is urging drivers, lawmakers, and communities to embrace a “cultural shift.”

AAA suggests that drivers follow posted speed limits and self-monitor speed; drivers should eliminate distractions behind the wheel and use seatbelts; and drivers should never drive impaired by alcohol or drugs.

“Speeding is dangerous, preventable, and devastating,” Woodland said in the release. “Slowing down means fewer crashes, fewer tragic headlines, and fewer broken hearts.”