Whitmer allies launch $1.8M ad campaign in governor’s race
By DAVID EGGERT
LANSING — A political group backing Democrat Gretchen Whitmer for governor launched a $1.8 million, five-week TV ad campaign today, marking the first time she will appeal to viewers before the August primary election.
In the 30-second ad , the former legislative leader says she “fought for working families” in the state Senate, where she helped to raise the minimum wage and expand Medicaid health insurance to more than 600,000 residents.
She says there is more to be done, though, such as spending to boost workers’ skills and repealing the “retirement tax” — a reference to a 2011 Republican-led tax overhaul that eliminated or reduced exemptions from the taxation of pension and retirement income.
Whitmer, who says her first job was at a lumber yard, is shown speaking inside a carpentry training facility while tradesmen work on projects.
“Working hard and making things, it’s what we do in Michigan,” she says, adding that job training and rescinding the retirement tax would help “hardworking people earn more and keep more of what they earn.”
Whitmer, the last Democrat to go on television in a three-candidate primary, is expected to air traditional campaign ads soon. Businessman and political novice Shri Thanedar has spent millions of his own money statewide on a monthslong ad blitz that had made him better known than her among likely voters in polling released in May, a development that an unconcerned Whitmer has said would change once she went on TV in June.