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Carhartt has catalog photo shoot at Calcite

August 23, 2013
Jordan Travis - News Staff Writer , The Alpena News

ROGERS CITY - The Port of Calcite served as the backdrop, and Moran Iron Works employees the models for a catalog photo shoot for a Michigan clothing company Friday.

Dearborn-based Carhartt shot photos using five Moran Iron Works employees for its spring 2014 catalog, Brand Marketing Manager Allisyn Negley said. The company puts out a new clothing line twice each year with a new theme, and this time it's taking a tour of Michigan's Lower Peninsula. After making a number of stops, including in Alpena, they plan to end their tour in the small Southwest Michigan town of Baroda.

"It's a beautiful day, everything's going really well," she said.

Five Moran Iron Works employees showed off pants, jeans, sweatshirts and jackets, Negley said. The company seeks "real people" instead of professional models when it makes its catalogs, and the Moran crew took it in stride.

"I think they're having a good time," she said. "I'm sure it's kind of weird to have someone pointing a camera at you and taking a picture all day. We really appreciate them, we know it can be a little awkward."

The photo shoot came about because Moran owner Tom Moran was working with a sculptor in Cheboygan, Moran Public Relations Manager Marilyn Kapp said. A producer with Cheboygan roots has a cousin who knew the sculptor, and the cousin told the producer about Moran's company.

Moran Iron Works is based just outside of Onaway, and has a facility at the Port of Calcite to load large metal structures onto barges. Photographers chose the port to get "real life" pictures, while another crew film a behind-the-scenes documentary, Kapp said.

The documentary is about Michigan, and will likely be used internally for for advertising, Negley said.

"We've learned over the course of doing this, we meet some interesting, great people as we go across the U.S.," she said. "This time we wanted to hear a little bit about their stories."

On Thursday, the Carhartt crew visited Specification Stone in Alpena, Negley said. They started in Detroit and worked their way upstate, making a stop in Tawas City along the way.

"We're excited to be in this part of the state," she said.

Jordan Travis can be reached via email at jtravis@thealpenanews.com or by phone at 358-5688. Follow Jordan on Twitter @jt_alpenanews. Read his blog, A Snowball's Chance, at www.thealpenanews.com.

 
 

 

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