The annual Red Cross Media Blood Drive will occur today at the Alpena Mall from 10 a.m. until 3:45 p.m.
The event is especially important as blood donations generally decrease over holiday periods yet the demand for blood remains the same, or for many holidays, actually increases.
Understanding the importance and the need for blood donors at this time, area media members have teamed together for several years now to promote the drive and encourage donors to contribute. In a friendly challenge between the media, donors are asked their favorite media and how they learned of the drive.
Every day approximately 44,000 units of blood are used in over 3,000 hospitals around the country. While all types of blood are needed, type 0 - the universal blood type - is especially in high demand because of its versatility.
We understand the days between Christmas and New Year's often become busy and hectic. However, if you can spare some of that precious time today, you might just be able to give the best gift of all this Christmas season - that of life.
What better way to put an exclamation point to this year, and what a way to begin 2013.