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Branding effort is under way

November 8, 2012
Steve Schulwitz - News Staff Writer , The Alpena News

ALPENA - The marketing team for the Alpena Branding Alliance hosted a special meeting on Thursday that called together local media in an effort to coordinate an effort to help educate and update residents as the branding effort and community plaza effort moves forward. Media also were asked to provide opinions, suggestions and share insight to how the community is responding to the new brand "Alpena: Sanctuary of the Great Lakes."



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