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Branding efforts make way for area improvements

August 21, 2012
Jessica Nikolich - Assistant News Editor , The Alpena News

ALPENA - Thunder Bay National Marine Sanctuary staff, alongside other local organization and business members, has spent the past eight weeks undergoing a branding boot camp where Alpena was closely evaluated to pinpoint what makes it an outstanding destination for visitors, economic development, and youth. Alpena Convention and Visitor's Bureau Director Deb Pardike spearheaded the process with the City of Alpena over a year ago when Roger Brooks of Destination Development International conducted an assement of the Alpena community.



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