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Jack Nicholson, Internet star

March 3, 2008 - Steve Murch
Jack Nicholson is an Internet star, appearing in two presidential campaign ads. Both can be seen on YouTube. The first ad he took part, the second one — not so much.

The first is an endorsement ad for Hillary Clinton. It uses clips from movies Nicholson starred in like “Chinatown,” “A Few Good Men” and “The Shining.” The movie clips and cut-away screens with printed messages are used to convey that Clinton is the right person for president. At the end of the clip Nicholson is seen as himself and says, “I’m Jack Nicholson and I approved this message.”

Rob Reiner was the director of the piece.

The second one is one uses different clips from the same movies to make the oppose effect — it supports Barack Obama. There obviously is no tagline at the end of Nicholson approving the message.

Both are funny and use the clips well. And more importantly, both use the Internet to reach a wide variety voters. Neither was paid for by the candidates and are free to air. While it might be the wave of the future (or present to be honest), will the messages reach the people who will vote, or just the people who pledge to vote but are more interested in viewing funny clips on YouTube?

You can view both clips through the links on the left.


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