This Christmas, think Northeast Michigan

In today’s global, online marketplace, someone sitting on their phone in a deer blind in Hawks can buy their aunt a gold-fringed serving plate from Italy and have it shipped to her home in Los Angeles, then pick up a rare, first-press vinyl edition of “The White Album” from a record store in Queens and have it shipped to their home –wrapped –before Christmas.

Yes, the shopping options are limitless, the convience immeasurable, the ease indescribale.

But, as you go shopping this holiday season, we encourage you to shop Northeast Michigan.

The region, this winter wonderland, has much to offer –and it is our job as Northeast Michiganders to sell it.

Pick up a decorative piece from a local craftsman. Visit The Local Basketcase or the Campus Closet at Alpena High School to snag some Alpena swag. Get the java-junkie in your family a bag of Hubbard Lake Coffeee from North Country Candy and Gifts. Maybe even get them a subscription to The Alpena News.

The things to do in this region are many, and what better gift for your adventurous newphew downstate than tickets for a shipwreck tour on our glass-bottom boat?

The internet is a limitless trough, but Northeast Michigan is a virtual smorgasbord of possibilities.

So, before you start browsing the Web this shopping season, we encourage you to browse around town.

You’re sure to find something for everyone on your list, and you’ll help your neighbors while doing so.